The number of people working from home is steadily increasing over the years as more employers realize the benefits of having a flexible working environment and schedule has. Not only is it more convenient for employees, but it also saves money from the employer’s point of view.
According to Skillscouter.com, in the United States alone there were already about 7 million people working from home since before the pandemic started and with the Covid-19 situation not ending anytime soon, that number is expected to rise soon all over the world.
Although we can be in the comfort of our own homes, it is still important for us to look professional in every virtual meeting or interview that we attend in. It is also important that clients get the right idea when they see our online presence and posts. Hence, here are some tips to get you started:
A Great First impression
To have great first impressions, it is important to demonstrate your capabilities as a business owner even though you might not be one of those giant tech companies. This can be very challenging, as, unlike big companies, you would need to do the jobs done in every department like IT, Finance, and administration all by yourself. However, it is not impossible to look professional and stand out from the rest. In order to demonstrate your capabilities and gain clients’ trust, then you will need to do the following:
Create a business name
This may seem pretty basic but having a good and catchy business name already makes you stand out from the rest. Having a good business name along with an eye-catching logo, can help you get more clients in the long run as you tend to stick longer inside their heads. As more clients come to you, make sure that you have the confidence and patience to handle them all. You can also hire a virtual assistant to help you handle all of these. A virtual assistant can help you design your brand’s logo and even help you develop your online presence!
Create a website
Speaking of online presence, having a website makes it easier for your clients to reach out to you. It also makes you look even more credible and professional. You can use this website to showcase everything that your brand has to offer and why your clients should buy from you instead. Make sure to build a great-looking website to give your clients a unique experience! Nobody would want to order from a shady-looking website that makes it hard for them to navigate, right?
Use a professional email address
When it comes to contacting you, emails are one of the most popular options for clients to get in touch. Hence, having a professional-sounding email address can help you look more professional and credible in front of your clients. Make sure to keep your personal and professional email accounts separate to avoid confusion and embarrassing mistakes! A format such as “businessname.info@gmail.com” is a good start. You can also count on the services of virtual assistants to avoid feeling overwhelmed by all this.
Be unique
Most often, home business owners tend to use free clip arts or pictures found on the internet to use in their own services. There is nothing wrong with this, but it shows that minimal effort was put into your design and feel less professional. Hence, by having your own signature logo, color palette, and font, your home business can stand out from the rest and have a unique impact on your clients. As we have mentioned before, virtual assistant services also include making a logo for your business.
Use an office address
As a home business, it is completely understandable if you do not want a stranger to know your home address. This is why you can use remote office services instead. Alternatively, you may also use a real office’s address that you can ask to receive letters or packages for you or simply use a Post Office box instead. These options can help you keep your privacy while also allowing clients to have a line of communication with you. However, going back and forth to these places and sorting them out is already a tiring task and can occupy much of your precious time. Hence, that is where virtual assistants come along and help you solve all of these at once. Not only are their services affordable, but their knowledge and skill are a perfect fit for the tasks that you desire which can help you grow your business even further.
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