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  • Writer's pictureMs. Jahzeel

Social Media Marketing Goals? Be SMART

Having goals can make things clearer for you right from the beginning. By having goals, you are setting milestones for you to achieve and work towards in your journey. These will help you keep track of what really matters to you the most.

The same is true for your social media strategy. You have to set clear goals for you to achieve. You need milestones for you to set your sights on and attain within a time period. These goals will help make your social media marketing more of a success.

So if you’re looking for a way to make your social media marketing more of a success, then today’s your lucky day! Here are some of the best tips you can use in order to make your social media marketing strategy a guaranteed success.

SMART method #smartmethod

This method is used even by some of the best coaches in the world. Why? Because when used effectively, it can really turn your life around. No matter what industry you are in, this method can help you set better goals and achieve better things in life!

Now, what is the SMART method? Some of you may have heard of it before, but to those of you who have heard of this for the first time, it stands for, Specific, Measurable, Attainable, Relevant, and Timely

This part tells you that you need to know exactly what it is that you want to do and achieve. Do you want to reach more followers or gain more engagement? You have to be precise in setting your goals.

This leaves you with no room for confusion and much more focus on what you really want to achieve in your social media marketing strategies.

This pertains to how you will be able to measure and keep track of your progress along the way. It’s important for you to have a definite standard when it comes to your goals. So set milestones that you can achieve along the way as you aim for your goals.

This makes it easier for you to keep track and not lose your way nor your motivation. It happens way too often that some people lose motivation without knowing how close they were to their goals. So don’t let this happen to you and set a standard for yourself upon which you can measure your success!

Look, we all want to be ambitious when it comes to setting our goals. There’s nothing wrong with it, but you also have to take reality into account. You wouldn’t want to set your goals to something like, “Having 50 million followers in a month” and be disappointed when you don’t achieve it, right?

Make your goals within your reach and once you reach them, that’s when you can set an even higher goal that’s also within your capability. This is how you can quite literally build yourself up to the top!

When it comes to social media marketing strategy, relevance is one of the key aspects that you have to take into account. “Do I need to reach this goal?”, “Is this relevant to my page or brand?” etc. These are the kinds of questions you need to answer before you set your goal in stone.

If your goals aren’t relevant, then they won’t be able to benefit you no matter how hard you work for them! So set the right goals right from the very beginning.

Being timely is another key aspect that we have to take into account especially when it comes to social media marketing strategies.

There are some goals that quickly become outdated due to the nature of how fast trends are moving in our digital age. Therefore you would want to set a time limit for yourself when it comes to achieving your goals.

You have to know when exactly you need to achieve it in order for you to not get left out by your competitors.


By applying the SMART method, you truly can become wiser and make smarter decisions, especially when setting goals that you need in your social media marketing strategy. These tips will keep you relevant and realistic when it comes to setting and working on your goals. So, what are you waiting for? Go out there and set your goals for 2022!

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